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There was a before Absolut launched their new bottle design and there was an after. With this project we created over 3300 campaign pictures across 60 markets to replace all Absolut commercial pictures around the globe that had become obsolete. Shot in over 17 locations across two weeks with three photographers we took Absolut’s brand to the future.  

  • Executive Producer | Sebastian Aaseby @ Parapix
  • Producer | Viktor Axberg @ Parapix
  • Production Manager | Isabelle Beckman @ Parapix
  • Still life | Emil Larsson
  • Still life | Anders Kylberg
  • Lifestyle Stills | Tobias Lundkvist
  • Set Design | Olle Nyman
  • Stylist | Emma Thorstrand
  • Drink Stylist | Andreas Näslund, Jakob Sundin, Michael Bergström
  • Client | Absolut Vodka