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Fashion is one of our society’s cultural fabrics, so it’s important it feels right when we try it on. When Uniqlo launched in Sweden they wanted to promote the unique cultural expressions of some of Stockholms residents. This is how they express themselves.

  • Director | Cristine Berglund
  • DoP | Viktor Axberg @ Parapix
  • Producer | Joakim Ottander @ Parapix
  • Client | Uniqlo